Cultural Communication in Cinematography: a Bollywood Perspective
Cultural Communication in Cinematography: a Bollywood Perspective With marketing becoming the key player in ensuring the success or failure of its product , it has become imperative for the general public to understand the nuances that comprise the process and treatment of film- making. The technical aspects of films treatment that this paper focuses on is the use of colour in Indian cinema particularly – red, white and black. Cultural connotations are linked to these basic colours . Red in its various shades is the colours of the vermilion used by an Indian woman to exhibit her marital status. Ensurely red as used in motion pictures ranges from war scenes to romantics. Similarly though both Hindus and Muslims form the vibrant variants of the Indian democracy yet the colour white is considered auspicious and pious in Muslims, in Christians it is the colour of the bridal wear yet in case of Hindus white symbolises the colour used by widows- hence taboo for the married with liv